We just wanted to let everyone know of a subtle evolution we are going through at the moment; a slight tweak to our name.
I wanted to take a quick second to ensure our reasons for doing this were clear. We certainly don’t want this transition to be confusing for anyone.
As you may (or may not) know, our name has been Metaväp (Met-uh-vape) since the beginning. We liked the way it sounded, looked on the page and ultimately the story behind it. The umlaut specifically helped define us as a really distinct brand.
While we loved it and carried it with us for quite some time, occasionally you have to kill your darlings. Long story short; people had a really hard time with the umlaut. Instead of being pronounced “Met-uh-vape”, as we intended, most would pronounce the name “Met-uh-vap”. It’s a subtle difference, but it makes a world of difference in our ears. It became apparent pretty quickly that such a name wasn’t sustainable.
So here is our proposition:
Previous Company: Metaväp
Previous Introductory Product: VUE
New Company: VUE
New Introductory Product: Duo
We think approaching the name this way helps bridge the gap to the old name and meaning as simply as possible. VUE stands for Vaporization User Experience, which is more applicable to the holistic vision of the company than just our introductory product. It can now live on and breath that inherent quality into every product we develop moving forward. We want everything we create to have the best possible user experience, and instant understandability for the user. Unburdened, streamlined and integrated. We are committed to this powerful idea.
On top of those thoughts, we feel that Duo truly encompasses the product in a beautifully distilled way. Two chambers, working in unison, towards a common goal: unburdening the user. “Duo” just wraps it up and puts a bow on top. It tells our story with only 3 letters, and it does so perfectly:
What do you think about this change? Let us know what you think at email@example.com.